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D. Scott MacDonald

AI Trends in 2025

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In 2025, the real AI shift was not about technology, it was about leadership decisions. Here are the trends that defined the year:

 

AI moved from optional to mandatory

Use it or explain why you’re not

Across sectors, leaders stopped asking employees to “try AI” and started expecting them to use it every day. In many companies, AI use is now part of performance conversations.

 

Smaller teams outpaced larger ones

Growth without headcount

Revenue growth without hiring became normal. Small teams launched products, reached customers, and turned profits with minimal capital, putting real pressure on larger, slower-moving organizations. A strong company was no longer one that added people every year. It was one that scaled output, speed, and insight with a smaller, more capable team.

 

Hiring slowed, especially at the junior level

The entry-level squeeze

Many CEOs openly questioned whether they will ever hire for certain entry-level roles again. Tasks once used to train juniors are now handled by AI copilots.

 

AI rewarded experience, not beginners

Judgment became the multiplier

Senior employees with strong judgment and domain knowledge gained the most from AI. Giving powerful tools to untrained staff did not close gaps, it widened them.

 

Smart organizations doubled down on skill development

Protecting the talent pipeline

Forward-thinking companies recognized a risk: if AI absorbs junior-level work and entry-level hiring slows, where does future leadership come from? Rather than wait, they began investing in deliberate upskilling and internal talent development to protect their pipeline of experienced professionals.

 

Looking Ahead to 2026: From Adoption to Advantage

Strategy over tools

The focus is no longer on whether to use AI, but on how to use it to grow with intention. The technology is broadly accessible. The advantage will come from leadership choices, not tools.

The organizations that pull ahead will be those that use AI to expand capacity, unlock new markets, and develop talent, not just reduce costs. AI creates an opportunity to do more ambitious work with greater reach and speed, while strengthening skills and resilience across the workforce.

If you are planning for the year ahead, the real question is not “Are we using AI?” It is “What kind of organization are we building for sustained growth in an AI-enabled world?”

Five Upskilling Trends to Watch in 2025

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As we start 2025 the world of workforce development and upskilling will continue to evolve. These five trends highlight significant opportunities for early adopters who are prepared to embrace change and innovate. Here’s how organizations and institutions can position themselves for success in 2025.

1. Doing More with Less
In 2025, constrained immigration policies will reshape workforce dynamics, particularly in Canada and the Western world. With declining public support for large-scale immigration and shifts in government priorities, businesses and institutions will face increasing pressure to rely on existing human capital. For organizations, this means investing more in upskilling and reskilling their current workforce to fill skill gaps traditionally addressed through temporary international labour. Post-secondary institutions must also adapt, as finite undergraduate numbers force them to reduce costs and seek new revenue streams. Forward-thinking institutions will pivot toward workforce training and professional development for mid-career workers, creating sustainable opportunities despite declining international student revenues.

2. Embracing the Impacts of AI
Artificial intelligence will continue to revolutionize workplace productivity in 2025. Businesses that thrive will be those that embrace AI as a tool for enhancing efficiency and innovation. The demand for professionals skilled in leveraging AI to maximize output will rise sharply. For post-secondary institutions, the challenge lies in equipping students with the skills to integrate AI into their studies ethically. Personalized, AI-driven learning tools offer a significant opportunity to tailor education to individual skill gaps and needs, creating more adaptive and engaging learning environments. Organizations that adopt AI training now will be better positioned to lead in a more competitive marketplace.

3. Rethinking Credentials
As labour markets tighten due to demographic constraints and reduced immigration, traditional credentialing models will face disruption. Employers can no longer afford to rely solely on degrees as gatekeepers to employment. Instead, they will focus on demonstrated competencies—hiring candidates who can prove their ability to meet organizational needs, regardless of formal credentials. This shift will also pressure regulated professions to adapt, with increasing demands for flexibility in foreign credential recognition and domestic equivalency. Organizations and educational institutions prioritizing competency-based hiring and training will be at the forefront of this evolution.

4. The Rise of Digital Twins
Digital twins are set to transform training methodologies in 2025. Industries like manufacturing and automotive are already building virtual replicas of their facilities, enabling staff to train in immersive 2D and 3D environments. These virtual learning experiences, grounded in realistic simulations and formative feedback, will accelerate skill acquisition while reducing costs and inefficiencies. The balance between virtual training and real-world application will be key. Companies leveraging digital twins alongside hands-on learning will cultivate higher proficiency and preparedness among their workforce. This trend offers an unparalleled opportunity for organizations to revolutionize how they approach complex and technical skills training.

5. Being Human in an AI World
As AI and technology continue to reshape workplaces, the human element will become increasingly vital. Empathetic leadership that prioritizes emotional intelligence and collaboration will drive innovation and engagement. Leaders who excel at fostering meaningful connections within their teams will create environments that inspire creativity and resilience. Additionally, organizations will begin integrating learning with the broader employee experience, ensuring that training is seen as a valuable component of career development. This holistic approach will motivate employees to embrace upskilling opportunities, creating a win-win for both individuals and organizations.

Looking Ahead
The trends shaping 2025 highlight immense opportunities for those ready to adapt and innovate. Organizations can thrive in a rapidly changing world by investing in upskilling programs, embracing AI, and prioritizing human-centric leadership. Early adopters who align their strategies with these trends will lead the way in building a workforce prepared for the challenges and opportunities of the future.